Primaire Clothing is an Amsterdam-based streetwear label founded in 2022 by Jesse Coffeng. Inspired by the power of the three primary colors red, yellow, and blue, we show that when differences come together, something new and beautiful can emerge. Just as colors blend to create new shades, we believe that bringing people together leads to connection and creativity.

The mix of cultures, beliefs, gender identities, and forms of expression is something to be embraced, not seen as a burden. In a world that is becoming increasingly diverse, it is more important than ever to be able to be yourself. Primaire Clothing stands for self-expression, freedom, and acceptance.

Our clothing goes beyond fashion. We create high-end streetwear with unique designs that carry a message. We believe that connection is the key. An encounter with someone who is different from yourself can be unexpectedly valuable and enriching. This philosophy is woven into everything we do, from our designs to our mission.

Our mission is to create unique garments in a responsible way that bring people together. Our vision is to inspire others to be themselves and to embrace differences, just as primary colors merge to create something new.

Connect. Combine. Create.